Think Free

Leave a comment

The Science Of The Commercial Media & Society

Image via Tumblr

With the rise in the monitory, political, social & advertising power of the commercial media, journalistic integrity & professional presentation of news & information has gone out the back in society. Integrity & professional standards are not underlying values in its industry anymore, turning news into soap opera’s, closet gossip, celebrity worship & product showcase time are. Along with the monopoly of money, power & greed underwriting its out of control industry. Those all-consuming entropy creating qualities, when they go out of control in powerful business organizations, become contagious & rampant in society. They also dissolve the positive qualities of integrity, honesty, harmony, mature reporting & professionalism…that should underwrite all communication mediums. To then be replaced by lip service, superficiality, self-aggrandizement, self-promotion, sensationalism, checkbook journalism, shock-jocks, corruption, abuse of power, the tabloids, gutter press, glossy product magazines and hubris in overdrive to round it off. Not to forget to mention multimillion television commercials, that put Hollywood to shame in their extravagance & costing. To inevitably be factored into the retail price & paid for by the consumer when purchasing its product. It would be interesting to know, how much the accelerating ‘cost of advertising’ adds to the accelerating ‘cost of living’ in affluent consumer driven Nations.

Note: What is worse, is that society unknowingly becomes infected with its saturated commercial driven superficial values…especially children, teenagers & young adults yet to reach maturity. As a accumulative result, society takes a nose dive on the ladder of social evolution without realizing it. Anything scandalous, seedy, unsavory, sexually stimulating & controversial in society, become the opportunistic tool of the commercial media to generate news and give the public what it wants…namely more of the dysfunctional same. By manipulating the facts & sensationally distorting its information to generate more 24/7 news, interspersed with products, celebrities and more television & radio advertising revenue of course. That is the sorry state of the immature all-powerful commercial media in the 21st century, that has been called progress & creating prosperity by those in the driving seat. Along with others allowing it to happen in society to fuel the economy. But, at what price to the psychological well-being of society. Because saturated advertising, is a form of brainwashing the vulnerable human mind with its superficial reality. As a result, the unsustainable ‘consumer age’ comes alive and so do the entropy creating wrong values driving its reality in Nations.

Q: So if things have got that bad in the media, how come no one is sounding the alarm bells in society.

A: To understand that lack of concern in society, we have to consider the following logical statements and connect its information to the question.

1. As a social species and one of many, we are instinctively driven to ‘follow the leader’ for preservation purposes. All social species in the animal kingdom, are underwritten by that survival code embedded in our shared primordial genes. That instinct, is one of numerable natural laws underwriting the process of evolution. Laws that flow through the biology & chemistry of a social species to enable it to survive & evolve.

2. The pecking order prevalent in all social species, is yet another survival code (natural law) at work in our universal genes. That reflects as the creation of social status and hierarchical organizations in human society. Again, that have evolved for its social survival. Linked to the Intelligence underwriting the universal phenomenon of evolution in all species…. not just the human being. A logical conclusion, that indicates all life has a yet to be uncovered common denominator of universal Intelligence underwriting its individual life-form. When life goes out of sync with that universal Intelligence…that we have called Nature, its evolution becomes interrupted and it faces the possibility of extinction in the process. A point of logic, that we fail to understand or want to understand as human beings.

3. The archetypal intelligence responsible for born natural leadership skills, can be called the charismatic alpha gene. It is instrumental in the workings of the above two survival codes, to facilitate their survival function and process in society. Learned leadership skills are just that, they are not natural and therefore do not have the primordial magnetism of the genuine article. A born leader, is the term we use to describe its natural phenomena.

Faroe stamp 430 The First Human Beings

Faroe stamp 430 The First Human Beings (Photo credit: Wikipedia)

4. All social species have a pecking order and a natural leader of the pack…the dominant alpha. This is the key to understanding the never-ending power games in human society, in the instinctive quest of the dominant alpha to be leader of the pack. We call this primordial instinct ‘ambition’ and it drives what we call competition & winning fueled by the ego. Those that have acquired that social status & power…by fair means or foul, naturally influence & even control societies direction, expression & reality. Like the pecking order instinct in a social species, it is a natural primordial driven universal phenomenon, not unnatural.

Note: What is unnatural, is that the sophisticated human species, is the only predatory species where this survival instinct goes out of control and corrupts society in the process. A re-occurring nemesis in society, when the dominant alpha with poor quality consciousness, succumbs to megalomania, bullying, vindictiveness & skullduggery, to achieve their aims and comply with its instinct. King of the castle, is a much prized and instinctive pursued desire of the dominant alpha in human society. It culminates in obtaining the triple elixir of adulation, power over others and the mandate to press all the buttons and make things happen in society. What more could life offer than that…especially in the political, big business, entertainment & media affairs of mankind.

5. With the above survival codes embedded in our genes, it is natural for human beings to follow leaders/celebrities/winners in any field of activity in society. The more acclaimed, saturated, revered and worshiped they become, the more power is generated out of those survival codes (natural laws) to influence the reality & direction of others. This Nature sourced & driven survival phenomena, produces what can be called ‘Synchronicity of Consciousness’ in a species. Where the part influences the whole and the whole becomes the influence of the part to lead its direction. Flocks of birds preparing to migrate, locusts swarming in plague mode, the synchronous action of schools of fish to escape a predator, is this obvious natural survival instinct in action across the species.

Note: Human beings once drawn to worship kings & queens in the past…and now, worshiping new age media fueled celebrities, winners & artists in the present, is this instinctive process in action. The invisible power of hypnosis, also has its primordial basis in this phenomena of the law of ‘Synchronicity of Consciousness. Along with the instant spread of teenage fads and other sudden mass hysteria appearing in society. A phenomenon that marketing & advertising geniuses may not understand, but certainly put to dysfunctional psychological use in selling products and exploiting the vulnerability of the human mind. Surely it is time for society, to come out of its physical only reality and understand the logical Intelligence that must underwrite life, Nature & its evolution…especially science. Then it will understand, what it currently places in the too hard basket and refuses to understand.

6. Human beings are not born equal in any shape or form. The archetypal intelligence that manifests as the physical biology & chemistry of life, is of varying ratio in all the physiological components of life…including the mind. That is why no human being is exactly identical and why, some have stronger instincts and natural abilities that set them apart from the rest in society. The specific archetypal intelligence (gene) responsible for any inherent ability, is due to the quality of that specific archetypal intelligence found highly concentrated in that gene. Thus the individual is born with that concentrated archetypal blueprint in its physiology…including the I.Q. capacity of the mind.

7. The I.Q. capacity of the mind and its born gifts & talents that society worships, has nothing to do with the ‘quality of consciousness’ of the mind. A variable quality across the ranks of society that again, we are born with and is a indication in its altruistic expression, of how evolved the human being is on the ladder of evolution. How the individual expresses itself in its desires, ambitions, direction and interaction with others in life, is an indicator of the plus or minus ‘quality of consciousness’ of a human being. Thus physical I.Q. & quality of consciousness, are two different equations operating in the life of a human being. One is bound to the lower physical component of life and the other bound to the higher spiritual & abstract component of life and evolution. They are never in sync, when the influence of greed, abuse of power, megalomania, corruption, sexual degradation & delusion, dominate the direction of society.


Society (Photo credit: Rétrofuturs (Hulk4598) / Stéphane Massa-Bidal)

The point to be made: The ‘quality of consciousness’ of a leader…or organization, needs to be the deciding factor in shaping the publics choice of following them or not. Not how talented or super intelligent they are. Not how rich they have become. Not how media worshiped they have become. Not how powerful they have become and definitely not, how charismatic, eloquent, good looking and sexy they are. Until society can intuitively identify (and not through the commercial media) the ‘quality of conscious’ of its innumerable leaders, they will always be on shaky ground with their choice. A wrong choice, that always comes back to bite society in one entropy creating form or another to retard its further evolution. As with the saturation of the poor quality of consciousness underwriting the all-powerful commercial media and its television, radio, newspaper & magazine subsidiaries. That have now acquired the monopoly power to create & direct the reality, direction & expression of society.

To sum up: Human beings are instinctively compelled to not only follow the leader, but become a part of the leaders reality & expression through following them…especially when immaturely worshiping them. When afflicted with poor quality of consciousness (that we call immaturity & self-serving) the mind only functions out of the insular ego and not the full potential of the mind. The primordial function of the ego is self-preservation. It has evolved to protect the conscious mind of the individual and reinforce its created identity & sense of self. When trapped in the primitive survival functions of the ego, the mind becomes self-centered and self-absorbed in the instinct driven requirements of the ego. In that entrapment, it is not possible to function naturally & maturely for the good of the whole of society…only give it lip service out of very intelligent minds. When the wrong people get the job of leading society in any field of societies expression, chaos out of order comes to society down the track of time. This entropy phenomena has been previously explained in the article, Order Out Of Chaos.

Located on the About page @ and can be referenced there.

Postscript: About the original question posed to the reader to answer

If the mind wants to understand the information in this Article, the question will be answered in the process. If the mind does not want to understand that information, then the mind does not want to understand it and the question will go unanswered. That is a loss not a gain out of reading it.

Explanation: This is one of the problems with introducing new ideas & knowledge in society…especially to science. The current rightful holders of the mantle of all scientific proven knowledge in society. A well earned status and reputation from years of study, research and dedication. Unfortunately, many become lost to the outside world through years of studious study on one particular science discipline and little else. Anything that is outside of the sphere of their specific discipline and its learning, is not allowed to intrude. It is not proven and therefore is not trusted to be of any relevance and must be dismissed, to protect the validity of existing acquired scientific knowledge and the established status it brings. So the denial and sometime vehement opposition (rudeness) that comes out of denial, has nothing to do with the I.Q. of science…that exceeds most in society. The problem lies with maturity and the instinctive protective workings of the ego.

Clarification: Maturity comes with experience of the world at large and through interaction with everything in it. When the mind becomes lost in one single objective in life, it becomes lost to everything else and runs the risk of losing out to the development of maturity, emotions, life-experience & social skills…and many other necessary learning curves to be fully functional. The other main problem…especially with society, is the survival instinct to resist change linked to the fear of the unknown. To attempt to change the existing established status quo in society and its way of life, automatically brings great resistance from many in its population. They will naturally defend it and sometimes attack vehemently, anything that threatens that established status quo.

Note: We are not alone in that phenomenon, most predatory social species will respond this way when something new and strange is introduced into their established way of life & habitat. Not surprising really, these evolved survival instincts (laws) have been with us and other social animals, insects & fish for millions of biological years…evolving from the first primary cell of life onwards in logical fact. Further up the ladder of human evolution, primordial instincts become understood (along with the ego & emotions) and the mind & thought process, adjusts to not becoming a unconscious instinctive slave to them. The individual that has accomplished that, always thinks first before speaking. That is its obvious visible mature trait in human society.

Kind regards to the reader from the author.





Practical Archaeology Course 8 by Wessex Archaeology via Flickr

Archaeology [Greek: archaiologia = ancient history] is a relatively new science concerned with the excavation and analysis of artifacts, texts, structures and organic material (such as skeletons) from past civilizations.

The birth of archaeology is often associated with J. J. Winckelmann’s Geschichte der Kunst des Altertums (History of Ancient Art), published in 1764.

When it first appeared, carbon dating was sometimes upheld as the miracle tool that would pinpoint precise dates for discovered objects. But the accuracy of carbon dating is now debated. Almost all agree that carbon dating becomes less precise as we go further back in time.

Others maintain that carbon dating results sometimes can be misleading due to the hoarding and biased interpretation of artifacts and, in some cases, an overzealous desire to advance a career by “proving” a pet theory.

International politics and profit incentives may also come into play with archaeology as ancient remnants are often found in poor, politically sensitive, volatile and even war-torn nations. Local politicians are usually required to authorize certificates for archaeological materials requested for investigation or release from a site, which sometimes slows things down.

The term archaeology was also used by the psychologist Sigmund Freud. Freud employed the image of ruins within an ancient city to portray the relation between the unconscious and the ego (i.e. consciousness).

Archaeology at Crossrail

Archaeology at Crossrail by rich_pickler via Flickr

More recently, the French poststructuralist Michel Foucault used the metaphor of archaeology quite loosely to suggest the possibility of ideologically “buried” forms of knowledge. Foucault’s use of archaeology does not refer to questions like: “Did aliens build the pyramids?” or “What was the location of ancient Atlantis?”¹ Rather, Foucault’s work deals with reconstructing a network of connections, assumptions, expectations, techniques, values and beliefs assumed to exist in a given historical place and time.

Foucault’s archaeological metaphor is directly applied to a historical text, which he calls an “open site.” The notion of an open site suggests that the task of reconstructing historical meaning from texts is necessarily incomplete.

¹ Foucault did not ask these questions, but contemporary postmoderns might. Postmodernism and critical theory are slowly moving toward a greater appreciation of mysticism and esoterica. A good example of this integrative shift can be found in the work of G. E. Gallas.

Related Posts » Anthropology



Museum of Anthropology by masabu via Flickr

Anthropology (Greek anthropos: humans + logos: thought) is the all-inclusive study of human beings.

Its two main branches are physical and cultural anthropology. Physical anthropology deals mostly with physiological issues while cultural anthropology, not surprisingly, examines cultural development. The systematic study of language, art and myth emerged from cultural anthropology.

In the 1930’s a further distinction was made between cultural and social anthropology. Cultural anthropology came to mean a holistic view of how social acts relate to larger systems, whereas social anthropology became the study of specific social practices.

Also related to anthropology is archaeology and its various attempts to recreate historical societies and accurately date uncovered artifacts.

Related Posts » Carbon Dating

Leave a comment

Badge of Legitimacy

Diploma scanned by Lawrence G. Miller (via Wikipedia)

In the academic study of sociology we often hear the phrase “badge of legitimacy.” It also crops up in news analysis, general education and marketing.

In sociology a badge of legitimacy usually refers to credentials (such as medical, academic or legal degrees) that connote some kind of socially legitimate expertise. As such, a badge of legitimacy conveys social power, privilege or status upon individuals who possesses one. The term can also apply to some official social body or organization (such as the UK’s FSA).

Sociologists sometimes use the term dryly, and maybe with a touch of cynicism, as if to imply that the particular “badge” they are referring to is somewhat questionable or in need of critical  examination.

Critics of sociology could argue that this cynical use of the phrase badge of legitimacy is hypocritical. After all, some sociologists portray themselves as societal gurus who “decode” or “deconstruct” culture, all the while fully benefiting from their own academic badges of legitimacy in the form of salaries, pensions, insurance benefits and a respected social standing.

Modern Type & Sociology Books

Modern Type & Sociology Books (Photo credit: liikennevalo)

To this charge, the sociologist would likely reply that they apply whatever academic power they have to “unpack” or “rethink” aspects of culture desperately in need of reassessment—such as racism, sexism, ageism and scientism.

So, in a positive light, one could say that the sociologist tries to raise awareness and, by implication, improve social conditions. However, the same kind of defense could be made by any group in possession of a badge of legitimacy. That is, they use their power and authority to provide some kind of vital service to society.

Leave a comment


An image of the deceased French philosopher Ja...

An image of the deceased French philosopher Jacques Derrida. (Photo credit: Wikipedia)

In semiology connotation is the idea that a linguistic or vocal sign contains more than mere descriptive value (called the denotative value). This idea isn’t only known to semiologists. Poets and fiction writers have known about the importance of connotation for centuries. And in the social sciences, the French historian Fernand Braudel wrote in 1963:

[The definition of] most expressions, far from being fixed for ever, vary from one author to another, and continually evolve before our eyes.¹

What many semiologists do stress, however, is the importance not only of the writer but also the reader in the creation of multiple meanings.

Along these lines, Jacques Derrida believes that signs contain an infinite number of possible connotations. So communication is a potentially endless chain of connotative signification, with connotations playing off one another in a discontinuous matrix of linguistically constructed meaning. One of Derrida’s interesting claims here is that denotation plays next to no role in the process. In other words, everything is connotation.

The discussion about the absolute essence of a thing vs. its communal meaning(s) is many layered and goes back at least to the Scholastics of the Middle Ages. And as far back as Aristotle, the distinction between literal and figurative meaning has been discussed. More recent trends are summarized here:

¹ Fernand Braudel, A History of Civilizations, trans. Richard Mayne, Penguin, 1993 [1963], p. 3.

Leave a comment


Conscience is a somewhat mysterious and much debated concept. In contemporary psychology it’s understood as a conscious system of moral values, or that aspect of the self that the person experiences as giving voice to these values–i.e. “my higher self says I shouldn’t do this.”

According to Freudian psychoanalysis, the conscience differs from the superego in that the former refers to moral values (the “still, small voices”) held in our conscious mind. The superego, on the other hand, contains moral values that are, in part, unconscious.

In religion, we find some belief systems claiming that the conscience comes from a higher plane or realm (e.g. astral or heavenly). But conscience is sometimes contrasted, in Catholicism for instance, with the Will of God. The belief here is that an unenlightened person may suppose they’re making good choices when they’re not.¹

¹ See, for instance, the Catholic devotional book, My Daily Bread by Father Anthony Paone.

1 Comment

August Comte

Auguste Comte

Auguste Comte (Photo credit: Wikipedia)

August Comte (1798-1857) was a French philosopher and a founder of the discipline of sociology. His lectures, published in six volumes from 1830-42, outline a particular school of philosophy called positivism. Some describe him as the first modern philosopher of science.

Comte envisions three phases of scientific development: (1) theological (2) metaphysical (3) experiential or positive.

He coined the term sociology and regarded it as the master discipline among the sciences. This stands in sharp contrast to theologians like Hugh of Saint Victor (c. 1096 – 1141) who claim that theology is the noblest of sciences because of its focus and purpose.

Related Posts » Durkheim, Hobbes, Marx, Saint-Simon, Weber