Logos – What’s in a Word? (Updated)


Starbucks Mermaid Logo

The term “logo” usually brings to mind stylized graphic art like the Apple logo or the Starbucks Mermaid.

Logos are important to branding in the 21st century. One could argue that the simple Earth image for this blog is a kind of logo, albeit a public domain one.

Throughout history, the word logos also contains different, deeper meanings.

In ancient Greece, logos literally means…

This has been UPDATED.

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