But more recent theorists in several disciplines have questioned the entire notion of the “scientific enterprise,” which some regard as just another sign.
Indeed, semiology includes or, one could say, branches off into postmodern deconstruction, an approach which questions the distinction between denotation and connotation, along with many other culturally implied truth claims, normative structures and practices.
Some argue that pioneering semiologists like Roland Barthes contained the seeds of what would become known as a postmodern approach.
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Funnily enough, Wikipedia on one page argues that
“Semiotics (also called semiotic studies; [is] not to be confused with the Saussurean tradition called semiology which is a part of semiotics).”
But in the link to Ferdinand de Saussure Wikipedia combines the two: